Target Marketing Strategies and Customer Relationship Management Assignment

Target Marketing Strategies and Customer Relationship Management - Assignment Example Pizza Hut is priced much higher due to its quality focus and satisfies this market over lower-income customers. Secondly, Pizza Hut is well-known for its family-focused in-house dining capabilities that appeal to large groups in the nuclear family structure (Huynh, 4). This is a unique characteristic of Pizza Hut over competition that appeals to families looking for quality meals for dine-in purposes. Pizza Hut is widely dispersed geographically across the world, therefore geographic segmentation or demographics are not very effective. The following is a positioning strategy for Pizza Hut using psychographic elements: Pizza Hut pizzas are positioned under price/quality dimensions. An appropriate slogan for the products might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut.

Critical Analysis of Chinas Economy Research Paper

Critical Analysis of Chinas Economy - Research Paper Example During the industrialization era, China dominated its lead in global technological discoveries. It is believed that China made its breakthrough in economic growth during the Song Dynasty. During this rule, China made gross investments in technologies, witnessed highest rates of urbanization as well producing large amounts of highly demanded iron. As a result, China acquired the global superpower rank in economic growth. However, the reign did not last very long after Western Europe emerged with bigger economic growths between 1500 and 1800. It is believed that China fall could be related to the tyranny of Ming (1368 –1644). In addition, trade and innovation received minimum focus during the dynasty of Qing (1644 –1911) (Chow and Kui-Wai 156).Significant growth in efficiency and productivity, physical capital, and labor contributed to economic growth prior to the year 1978 in China. Essentially, aggregate factor productivity reduced within the same period. Research indic ates that the decrease registered scale of 1.07 percent. In addition, additional years of schooling in China resulted in increased growth in the annual human capital which reached 1.55 percent. As a result, the total factor productivity registered a partial decrease. In the later years, the actual input versus capital ratio maintained a constant figure. Therefore the roles of total factor productivity were inverted with those of accumulation of capital. Contrastingly, the growth rate in human capital registered a decrease.

Tennessee Technological University Essay Example for Free

Tennessee Technological University Essay In choosing the right kind of University that mold and hone one person’s talents and skills to survive the â€Å"real world†, one must not only consider the academic quality given by the university, rather all aspects that the university can contribute to the individual. With my aspiration to become a computer science specialist, I chose TTU for the same reason as every one has, it has a strong credibility in terms of its different fields of study, and other curricular activities that promote the well-being of the individual. I can not demise the fact that it was named as one of America’s 100 Best College Buys, which implies that the money invested in the education of a student is very worth it for the quality of education TTU has given. It has remained atop of public schools nationwide, and regarded by the Princeton Review as the Best Southeastern College. With all the qualifications and strength of the school in terms of quality education and instructor, one is only left with the impression that in TTU, the foundation of true college academic attainment is indeed felt. The application process at TTU requires an accomplished application form that is readily made available in pdf format online. A $15 application fee must also be paid. The university’s admission also requires official transcripts of high school record be sent directly to the Office of Undergraduate Admissions. To ensure a healthy well-being of its students, TTU also requires applicants to submit an accomplished Student Health Form, also made available online, and a form for meningitis or hepatitis. I chose TTU as my university not only for the qualification it has in its Department of Computer Science at the College of Arts and Sciences, but also how it maintains an environment that is safe and convenient for its students to enjoy. Aside from the different activities laid out by the school, the campus grounds alone speaks of how dedicated the university is in maintaining a healthy environment for its students to enjoy. I entrust TTU to mold me into someone better and fulfilled, I chose TTU to help me fulfill my dreams.

The globalization of media

The globalization of media The globalization of media is a pervasive phenomenon associated with several different theories and views about its characteristics and consequences. Due to the considerable amount of transnational media which originates in the U.S, many fear that globalization will lead to an Americanization of the world, while others fear the power imbalance in media flows will weaken national sovereignty (Straubhaar et. al 2009, 531). The article Indigenity, media and cultural globalization: The Case of Mataku, or the Maori X-Files by Kevin Glynn and A. F. Tyson supports the opposing view that globalization provides the opportunity for national cultures to counter the Eurocentrism in the global media market, though the Western domination of the market does act as an obstacle against the expansion of productions by lesser known cultures (Glynn et. al 2007, 210). Despite minor setbacks in the organization and flow of the article, Glynn provides developed and well-researched arguments in support of his view, and strengthens his thesis further through the analysis of an internationally known indigenous television drama, Mataku. From the first part of the article, the authors thesis is clear: contemporary media is comprised of a multidirectional flow of information and culture, rather than a homogenic and unilateral one. The global mediasphere is complex and differentiated, with evident cultural hybridity between local and global production (Glynn et. al 2007, 211). Firstly, analyzing the alternative view that globalization is an extension of colonization shows that it is an established view with strong points in support of it. Cultural imperialists believe globalization poses similar threats to indigenous population as colonization did during the early colonial period (Rodricks 2003, 81). Similarities between globalization and colonization, as outlined by Rodricks (2003, 49) include the idea that both phenomena involve a focus on financial gain, a competition for consumers, markets, and resources, and a suppression of indigenous cultures (Rodricks 2003, 50-57). Furthermore, knowledge, as presented by global media, is described as specialized, compartmentalized, and standardized (Kawagley et. al 1999, 121) which reflects the Eurocentric view that knowledge should provide universal definitions and categorized information (Henderson 2000, 35-37). This view of knowledge directly opposes the First Nations view that knowledge should involve collect ivity, and decision-making as a community (Rodricks 2003, 79), further exemplifying the biases and Eurocentrism, evident in the global market. Glynn, although he does not deny the struggles faced by First Nations mediamakers against racism and stereotypical portrayals of minority cultures in mainstream television, has a more positive outlook of globalization as a trend that creates opportunities for establishing public recognition of indigenous identities (Glynn et. al 2007, 220). At one point he even suggests, through a quote from a Maori producer, Tainui Stephens, that the inevitable struggles against more dominant cultures in the global media market, can be an aid, as opposed to a hindrance, to the Maori quest for self-determinism, since it makes [the Maori] that much more determined to succeed (Stephens 2004, 114). Glynn raises several points to support his claim that the indigenous public sphere is continuously expanding through global media systems (Glynn et. al 2007, 211), and each of the points are specific to his thesis and backed up with historical events, such as the establishment of Aboriginal television channels, or opinions of other scholars. For instance, he refers to Kraidys conclusion that through aspects such as immigration and colonial expansion, the local and the global have long been hybridized (Kraidy 1999, 459). He also refers to Stuart Halls view that the use of global media is key for cultural and political survival of indigenous cultures (Grossberg 1996, 143), and Lisa Parks view that global media does not need to act as a tool for Western cultural imperialism, but can instead be used to establish aspects of local culture and priorities (Parks 2005, 59). By providing an array of quotations and references to a number of people, some of whom are closely associated with the s ubject under discussion the Maori, Glynn presents a well-supported and thus, convincing position. The number of quotations and references which he presents depicts his analysis as one that is evidently well-researched. However, the implementation of this research at some points in the article, acts as an impediment to the organization and flow of his argument. Because of the various different views he references to from various people, there is a section in his article where he stacks, in a sense, one point after another, where each point counters the one preceding it. He begins with the dismissing of Marshall McLuhans concept of the global village as overly idealistic (Glynn et. al 2007, 209), counters this with the point that, despite this, the concept has a romanticism about it which disregards the issue that the global village is discriminatively governed by the West. Nevertheless, Glynn mentions as a counterpoint to this concept of power imbalance, neoliberalism promotes the idea of a free flow of information, and this point is then, in turn, countered with the argument that the concept of a free market is overly simplistic, and can have a suppressive effect on cultural self-expression. The fears associated with Western domination of the global media market is briefly discussed before finally arriving at the point which supports Glynns original thesis that such a view makes the fallacious presumption that indigenous cultures do not have the ability to withstand Western imperialist power (Glynn et. al, 210). The way these points, each of which are supported by a different authors opinion, are presented sacrifices clarity since the reader may be susceptible to losing track of Glynns primary thesis due to the bombardment of other points that are raised, each in succession to the other. Despite this shortcoming, overall, Glynn presents a strong argument, with a substantial amount of support given through other opinions and relative research. The second part of the article deals specifically with Mataku, an indigenous production which has received both domestic and international success; the popularity of this drama serves as an example which encompasses each of the points raised in Glynns thesis. A strength in Glynns discussion of the issue of globalization in relation to indigenous media production is, throughout the article, and primarily in the concluding section, Glynn does not present an overly idealistic view of the positive effects which globalization can have on the growth of national cultures. Rather, he reminds us that, despite the possibilities which globalization presents in regard to this issue, the undertakings involved in the production and popularization of indigenous media must be dealt with cautiously, and the struggles of First Nations mediamakers involving the establishment of institutions, the availability of funding, and the dominant Westernized views of mainstream media, are constant challenges. Glynn thus provides a convincing, optimistic yet practical view of the ways in which the globalization of media can contribute to the growth of the indigenous public sphere and the establishing of national cultures on a global scale. References: BATTISTE Marie and James Youngblood HENDERSON (2000). What is Indigenous Knowledge?, in Protecting Indigenous Knowledge and Heritage: A Global Challenge, Saskatoon: Purich Publishing Ltd, pp. 35 38. GLYNN, Kevin and A. F. TYSON (2007). Indigeneity, media and cultural globalization: The case of Mataku, or the Maori X-Files, International Journal of Cultural Studies, vol.10, no.2, pp. 205-224. GROSSBERG, Lawrence (1996) On Postmodernism and Articulation: An Interview with Stuart Hall, in Stuart Hall: Critical Dialogues in Cultural Studies. Edited by David Morley and Kuan-Hsing Chen. London: Routledge, pp. 131-150. Joseph STRAUBHAAR, Robert LaROSE, Lucinda DAVENPORT (2009). Media Now: Understanding Media, Culture, and Technology. Enhanced 6th Edition. Boston, Wadsworth/Cengage Learning. KAWAGLEY, Oscar, and Ray BARNHARDT (1999). Education Indigenous to Place: Western Science Meets Native Reality. in Ecological Education in Action: On Weaving Education, Culture, and the Environment. Edited by Gregory A. Smith, Dilafruz R. Williams. New York: SUNY Press. pp. 121. KRAIDY, Marwan (1999). The Global, the Local, and the Hybrid: A Native Ethnography of Glocalization, Critical Studies in Mass Communication, vol. 16, no. 4, pp. 456-76. PARKS, Lisa (2005). Cultures in Orbit: Satellites and the Televisual. Durham, NC: Duke University Press. RODRICKS, Warren (2003). Globalization and Corporization The Evolving Nature of Education Online at: , consulted on February 8th, 2010. STEPHENS, Tainui (2004). Maori Television, in Television in New Zealand: Programming the Nation, Edited by Roger Horrocks and Nick Perry, Oxford: Oxford University Press, pp. 107-15.

Connections in John Miltons Paradise Lost Essay -- Milton Paradise Lo

Paradise Lost: Connections "Put that down... NOW!" As many of us have grown older, familiar phrases return to us that were instilled during our childhood. These ideas taught us how to grow and learn within the world. Just As our Parents taught us these words, God taught Satan and everyone under him ideas for their further growth and enrichment. "Paradise Lost" contains connections which are still used today. "Paradise Lost's" initial connections begin with the awesome power of God. Another connection states Satan being theroot of all evil. The final connection refers to the forgiveness of God. Paradise Lost's ideas and connections have been in use since this epic poem has been written. The initial idea of "Paradise Lost" states that God is all powerful. God's supreme power is shown throughout "Paradise Lost": "Him [Satan] theAlmighty Power Hurled headlong flaming from the etherneal[sp.] sky" by Godis only one example of God's supreme power. Satan even admits to God's almighty power - "I now of force belie...

The purpose of the scene in Act 3 Scene 4 is to celebrate the coronatio

The purpose of the scene in Act 3 Scene 4 is to celebrate the coronation of Macbeth with a banquet. It gives us an insight into his state of mind Choose a scene, which you think, would be particularly effective in its impact on an audience. Discuss how this scene is presented in two different productions. Say which you prefer and why. The purpose of the scene in Act 3 Scene 4 is to celebrate the coronation of Macbeth with a banquet. It gives us an insight into his state of mind and present character, and the changes in the relationship between Macbeth and Lady Macbeth. Finally, we can look at the deteriorating evil that is vivid in Macbeth. Throughout the scene, Macbeth is haunted and hallucinating, which Lady Macbeth has no control over. At the opening of the scene the atmosphere is exceedingly pleasurable, both Macbeth and Lady Macbeth are entertaining their guests and are exceeding the roles of host and hostess. When the murders are brought to Macbeth’s attention, he hurries over to speak with them. Here we see how Macbeth’s deteriorating character move from, noble, respectful to cunning, and calculating. The language used to enquire of Banquo and Fleance were murdered was somewhat crude and vindictive, â€Å"is he dispatched.† We see Macbeth use entrapment imagery to convey his apprehension with Fleance escaping. It is clear Macbeth is alarmed now about his uncertain and indecisive future. We realize that Macbeth is anxious and fretful worrying that Fleance may seek revenge and become extremely dangerous. â€Å"There the grown serpent lies the warm that fled.† His aside is packed with animal imagery, which is used to suggest his insecurity and animal instinct. As this is happening, it is made clear that Lady Macbeth is livid and accuses her husband of being an improper host. His response is too talk of Banquo’s absence, â€Å"Where the graced person of our Banquo present.† His hypocritical tone causes the ghost of Banquo to enter which understandably frightens Macbeth and his hysterical state provokes a lot of questions and suspicions. He passes remarks like â€Å"the table is full† and â€Å"which one of you have done this? Macbeth continues in this frenzied state as he beings to communicate with the ghost, â€Å"thou canst not say I did it.† Macbeth is clearly saturated with guilt and his mind is overcome with torture and evil. â€Å"Never .. ... then rushes over to her husband to bring him back to some form on normality. In this production Lady Macbeth is a lot more composed which is the image I perceived in my head when reading the book. I found her to be the peacemaker in the relationship, so therefore this production again met my expectations of the characters. Lady Macbeth constantly tries to calm her delirious husband and restore some customariness back into the banquet. The lords are very confused in this production and talk constantly of the sights they are witnessing. Once they leave, we see a very disappointed Lady Macbeth, gazing through a distant window. The pair then walk up the stairs together with a light, the red light shines as they lay in bed together which conveys, their intimacy and closeness. It is clear now that she does not need to encourage Macbeth anymore to murder. Both productions were cleverly put together, with wonderful actors and actresses. I did enjoy the Roman Polanski version a little bit more simply because it reinforced the images I had already appreciated. The imagery used in this one, was more vivid and realistic which captured and held my attention for longer.

Littering of Country Roads

We see the signs everywhere, â€Å"LITTERING IS A CRIME PUNISHABLE BY A MAXIMUM $1,000 FINE OR IMPRISONMENT UP TO ONE YEAR, OR BOTH!† (Litter, 2007). The question in the minds of many of us though is â€Å"Why do people litter and especially along our country roads?† One of the definitions used for litter is â€Å"misplaced trash or solid waster† (Litter, 2007). Research in the area of â€Å"why do people litter† has been completed by several organizations and government entities. I will examine some of the reasons I found in the research. One of the factors noted in the research was just simply lack of knowledge of the environmental effects of littering (Why, 2007). It has been shown in studies that just educating those who litter can make a difference in whether or not they continue to litter. We could speculate that possibly many of those in the country will not have as great of access to the information that helps to create an awareness to the problems littering creates. When litter has already accumulated in an area, research has shown the area to be more susceptible by others to be seen as an easy dumping grounds or an invitation to dump more. One of the reasons they encourage volunteers and regular litter clean-ups is to prevent further litter build-up. Because country roads are less likely in general to be a part of litter clean-ups this can add to the problem. Lack of social pressure to do the right thing was mentioned as contributing to the problem (Why, 2007). This could also be a contributing factor as to why litter is often seen more in rural areas or areas where the population tends to have a greater financial disadvantage. Litter in these areas may not be seen as great a priority as more basic needs and problems in the rural neighborhoods. Another factor was mentioned as there being a lack or an absence of consistent enforcement of the laws against littering (Facts, 2004). Although signs may be posted, if there is seen to be lack of enforcement in backing those littering laws, they will have little effect in that area or neighborhood. This can be another reason why there may seem to be more litter along the less visible and often less-traveled country roads. Enforcement officers tend to concentrate where there is greater population. According to one study, if the people or residents of an area have little pride in their neighborhood or in another person’s neighborhood, they are then more apt to toss out trash in that particular area. It also may be that if my neighbors yard is littered, it is less noticeable when my yard is littered. The country roads and rural areas are generally less noticeable than the city or urban areas. It is no secret that individuals with higher income who live in the suburbs have more income to spend on lawn upkeep and continuous lawn maintenance. Many areas in the country attract those with less income who would have less to continuously maintain their properties and the roadways that run along their properties. Lastly, it may be surprising to some, however, not all people see what they toss out as being regarded as litter. Studies show this is often the case for those who toss cigarette butts out the car window. When asked why they toss them along the roadside, they often respond in a way to indicate they do not feel as if cigarette butts, or some items should be included as trash or littering. However, cigarette butts â€Å"can take up to five years to break down† (Facts, 2004). References 2004. Facts about litter. Department of Environment and Conservation. http://www. Environment.nsw.gov (accessed April 21, 2007). 2007. Litter laws. Official Website of the city of Rock Hill. http://www.gov.pe.ca/ enveng/litter/index.php3?number=61866&lang=E (accessed April 21, 2007). 2007. Why do people litter? Government of Prince Edward Island. April 21, 2007). Wikipedia contributors, ‘Litter’, Wikipedia, The Free Encyclopedia, 24 April 2007, 22:02 UTC, http://en.wikipedia.org/w/index.php?title=Litter&oldid=126719517 [accessed 24 April 2007]